Ranking Categories > Startup Selection

Startup Selection

Do you know where your
startup really stands?

The independent, scientifically grounded ranking for Swiss startups
benchmarked fairly within your stage and sector.

Register now
  • Scientific methodology (ZHAW)
  • Editorially independent
  • Published in NZZ environment
  • 5,000+ startups pre-listed    

What you gain

Three concrete outcomes
for your next phase.

Selection Badge

Silver, Gold, Platinum or Diamond — a verified quality signal for your pitch deck, website, and investor conversations. Issued only after independent expert review.

Visibility for investors & partners

Your ranked profile is published in the NZZ media environment and actively used by Swiss investors, accelerators, and corporates as a curated deal-flow and scouting source.

Honest peer benchmark

Your score is calculated exclusively within your stage (Early / Growth / Scale) and sector. A Pre-Seed HealthTech is never compared to a Series B Fintech — ensuring a fair, actionable result.

Who can apply

Four stages.
One ranking.

Any startup operating and working in Switzerland can apply — regardless of where it was founded or incorporated.
The ranking is structured into four cohorts so that comparison is always fair.

Pre-Seed

Idea validated, no or minimal revenue, team of 1–3 founders

  • Founded ≤ 2 years ago
  • Revenue < CHF 50k
  • No institutional funding

Early

First customers, product-market fit being validated, seed funding

  • Revenue CHF 50k – 500k
  • Seed or pre-Series A
  • Team 3–15 people

Growth

Proven model, scaling operations, Series A or B funding

  • Revenue CHF 500k – 5M
  • Series A / B
  • Team 15–75 people

Scale

Established market position, international expansion, Series C+

  • Revenue > CHF 5M
  • Series C or later
  • Team 75+ people

How the ranking works

The assessment model at a glance.

From the first item to the Selection Status, every evaluation passes through five transparent stages.
Comparisons are made exclusively within the same cohort and sector.

1 Data Collection — three independently weighted sources
Weight 70%
Self-Assessment
32 items · founding team
Traction · team · funding · tech · market
Weight 20%
Expert Review
11 items · 3 independent reviewers
Swiss investors & operators · under NDA
From 3+ verified reviews
Weight 10%
Public Data
Funding · awards · register
Crunchbase · LinkedIn · patents
↓  Each item: 0–10 pts · bucketing calibrated per stage cohort  ↓
2 Five Sub-Indices — traction weighted highest
Traction
30%
A3.1–A3.5
Team
20%
A4.1–A4.5
Funding
20%
A6.1–A6.5
Technology & IP
15%
A5.1–A5.5
Market & Impact
15%
A2.1–A2.5
Scoring Formula — Total Score 0 to 100
Score = 0.70Self-Assessment + 0.20Expert Review mean + 0.10Public Data From 3+ independent
verified reviews
Scores are benchmarked exclusively within the same cohort × sector cell — a Pre-Seed HealthTech is never compared to a Series B Fintech. 4 stage cohorts × 6 sectors = fair, like-for-like peer groups.
3 Selection Status — four levels per cohort × sector
Silver 70 – 79.9 Top 30%
Gold 80 – 89.9 Top 15%
Platinum 90 – 94.9 Top 5%
Diamond ≥ 95.0 Top 1%
4 Stage Cohorts
Pre-Seed Early Growth Scale
× 6 Sectors = Fair Peers BizTech · Consumer · MedTech · LifeSci · DeepTech · …
Comparison exclusively within cohort × sector

Five scoring dimensions

Dimension Weight What is measured Source
Traction 30% Revenue growth, customer acquisition, retention, NPS Self + Data
Team 20% Founder experience, domain expertise, team completeness, diversity Self + Expert
Funding & Financials 20% Funding history, runway, burn rate efficiency, investor quality Self + Data
Technology & IP 15% Defensibility, patents, technical differentiation, build vs. buy Self + Expert + Data
Market & Impact 15% TAM/SAM/SOM, competitive positioning, ESG / SDG alignment Self + Expert

Selection Badges

Four levels.
One clear signal.

Badges are awarded based on your normalised cohort score. Only the top performers in each
stage and sector receive a badge — ensuring the signal stays meaningful.

Silver

Score 70 – 79
Top 30 % of cohort

Recognised quality — a solid foundation for investor conversations and ecosystem visibility.

Gold

Score 80 – 89
Top 15 % of cohort

High-potential signal — actively featured in NZZ media and shared with capital partners.

Platinum

Score 90 – 94
Top 5 % of cohort

Excellence tier — direct introduction to Founders Hive investor network and ZHAW partnership programme.

Diamond

Score ≥ 95
Top 1 % of cohort

The highest recognition in the Swiss startup ecosystem — editorial feature and priority placement in the annual NZZ ranking publication.

How to apply

Four steps. 15 minutes.

01

Create your free profile

Register with your work email. No subscription required. Your profile is private until you choose to publish it.

02

Complete the self-assessment

Answer structured questions across the five dimensions. You can save your progress and return at any time. Sensitive fields (revenue, cap table) are never published.

03

Independent expert review

Three reviewers from the Swiss ecosystem evaluate your submission independently. They sign an NDA and have no access to your confidential financial data.

04

Receive your score & badge

Your profile is submitted and reviewed now — your final score and badge will be issued in October 2026. You decide whether to publish your result. If your score is below the Silver threshold, nothing is published without your consent.

Your Data

You share a lot.
We share nothing.

The assessment requires detailed information about your startup.
Here is exactly what we do — and do not — do with it.

What we do

  • Store all data on Swiss servers (DSG- and GDPR-compliant)
  • Let you control per field what is visible publicly
  • Share anonymised aggregate statistics with ZHAW for research
  • Send you a detailed score breakdown for internal use
  • Delete your entire profile within 48 h upon request

What we never do

  • Publish revenue figures, burn rate, or cap table data
  • Share your raw self-assessment with investors or partners
  • Use your data for advertising or profiling purposes
Ready to apply?

Get your startup ranked.
Free. In 15 minutes.

Create your profile, complete the assessment, and receive your Selection Badge.
You decide whether the result goes public — no risk, no cost.

Register now
DSG- & GDPR-compliant / 5,000+ Swiss startups already pre-listed