Ranking Categories > Coach Selection

Coach Selection

How visible are you
to Swiss founders?

Four independent coach rankings – one per discipline. Evaluated on the basis of your track record –
and above all: the anonymous feedback from at least 4 founders you have genuinely accompanied.

Jetzt registrieren
  • Methodology with ZHAW & NZZ
  • Founder feedback at the core (35%)
  • 563 coaches & mentors pre-listed
  • Published with website & LinkedIn link

What you gain

Four concrete levers.
No marketing promises.

The Selection brings coaches measurable advantages – not just “visibility”. Here is what you actually get.

Selection Badge

Silver, Gold, Platinum or Diamond – a verified quality signal for your LinkedIn profile, website, and hub applications. NZZ-ZHAW validated, not self-declared.

Direct Founder Access

Swiss founders filter by discipline, stage, and industry and contact you directly without a hub intermediary. No cold calls, no generic enquiries – only founders who match your expertise.

Founder Feedback Documents Your Impact

Years of coaching work often remain invisible. Anonymous, aggregated founder feedback makes your impact verifiable – for Innosuisse reviews, hub applications, and premium engagements.

The principle

There is not one Coach Selection.
There are four.

Coaching is not coaching. A patent attorney guiding MedTech startups through IP strategy does something fundamentally different from a growth coach scaling SaaS scale-ups. That is why we create four independent rankings – with the same methodology, but calibrated to the reality of each coaching discipline.

 

No cross-type comparison. A Diamond Specialist Coach is a Diamond Specialist Coach – not “better” or “worse” than a Diamond Business Coach. Both are at the top of their discipline.

Business Selection

287 coaches

STRATEGY · LEADERSHIP · OPERATIONS · FINANCE

  • General startup coaching
  • Strategy & leadership focus
  • Largest discipline by volume

Specialist Selection

51 coaches

IP · LEGAL · PATENT · REGULATORY · DOMAIN

  • Domain-specific expertise
  • IP, legal, regulatory focus
  • Innosuisse “Special Coach” equivalent

Technology Selection

36 coaches

TECH · PRODUCT · R&D · DEEP TECH

  • Technical product coaching
  • R&D & deep tech focus
  • CTO / tech lead background

Growth Selection

7+ coaches

SALES · MARKETING · GTM · SCALING

  • Revenue & GTM coaching
  • Sales & marketing focus
  • Scale-up stage expertise

FOUNDER FEEDBACK

35% of your score comes directly from the founders you have accompanied.

Self-assessments can be polished. Founder experiences cannot. That is why we weight the anonymous feedback from your coachees more highly than any other data source.

SHEET B SURVEY  ·  ANONYMOUS  ·  AGGREGATED

Between 4 and 10 accompanied founders are surveyed – otherwise no Selection Status.

You nominate between 4 and 10 founders you have genuinely accompanied. We contact them with a standardised 10-item survey. With fewer than 4 returned reviews, your profile is marked as Provisional – without official Selection Status.


  • 4-10 FOUNDER REVIEWS
  • 10 STANDARDISED ITEMS
  • 100% ANONYMOUS & AGGREGATED

EXCERPT FROM THE FOUNDER SURVEY (5 OF 12 ITEMS)

  1. What concrete results can you attribute to the coaching?
    Multiple choice: Funding · Pivot · Team · GTM · Survival · Other
  2. Did the coach tell you uncomfortable truths you needed to hear?
    Scale 1–10 · measures critical sparring vs. echo chamber
  3. Did the coach open concrete doors (investors, clients, talent)?
    Scale 1–10 · measures network impact
  4. Did this coaching change the trajectory of your startup?
    Scale 1–10 · the most honest outcome indicator
  5. Would you recommend this coach to other founders at your stage?
    NPS-style: 0–10 · Net Promoter Score for coaches

The assessment model at a glance.

Self-assessment, anonymised founder feedback, and objective third-party data (Innosuisse, hub affiliations) flow into five weighted sub-indices – with founder feedback as the most important source.

1 Data Collection — three sources, founder feedback at the core
Weight 50%
Founder Feedback
Anonymous · 10-item survey
Aggregated, trimmed mean
Min. 4 · max. 10 verified reviews
Weight 40%
Self-Assessment
32 items · filled by coach
Track record · expertise · fit
Weight 10%
Objective Data
Innosuisse status · hub affiliations
Venturelab · FONGIT · EPFL IIP
↓  Each item: 0–10 pts · bucketing calibrated per coach discipline  ↓
2 Five Sub-Indices — founder feedback weighted highest
Founder Feedback
35%
Sheet B
Track Record
25%
A4.1–A4.4
Expertise
20%
A1.4, A2.1
Founder Fit
12%
A2.2, A2.7
Availability
8%
A3.1–A3.4
Scoring Formula — Total Score 0 to 100
Score = 0.50Founder Feedback mean + 0.40Self-Assessment score + 0.10Objective Data Min. 4 · max. 10
verified founder reviews
Scores are compared exclusively within the same coach discipline — Business, Specialist, Technology, or Growth. A Diamond Specialist Coach is not compared to a Diamond Business Coach. 4 fully independent rankings.
3 Selection Status — four levels per discipline
Silver 70 – 79.9 Top 30%
Gold 80 – 89.9 Top 15%
Platinum 90 – 94.9 Top 5%
Diamond ≥ 95.0 Top 1%
4 Coach Disciplines
Business 287 Specialist 51 Technology 36 Growth 7+
= 4 Independent Rankings One per discipline · no cross-discipline comparison · badge always carries discipline suffix

Five scoring dimensions

Dimension Weight What is measured Source
Traction 30% Revenue growth, customer acquisition, retention, NPS Self + Data
Team 20% Founder experience, domain expertise, team completeness, diversity Self + Expert
Funding & Financials 20% Funding history, runway, burn rate efficiency, investor quality Self + Data
Technology & IP 15% Defensibility, patents, technical differentiation, build vs. buy Self + Expert + Data
Market & Impact 15% TAM/SAM/SOM, competitive positioning, ESG / SDG alignment Self + Expert

Selection Badges

Four levels.
One clear signal.

These four tiers apply independently in each coach discipline. A Diamond Specialist Coach
is not compared to a Diamond Business Coach — each ranking stands on its own.

Silver

Score 70 – 79
Top 30 % of discipline

Recognised quality — a credible signal for hub applications, LinkedIn, and founder pitches.

Gold

Score 80 – 89
Top 15 % of discipline

High-impact coach — actively featured in NZZ media and shared with Innosuisse and hub partners.

Platinum

Score 90 – 94
Top 1 % of discipline

Excellence tier — direct introduction to the Founders Hive network and ZHAW research programme.

Diamond

Score ≥ 95
Top 1 % of cohort

The highest coach recognition in the Swiss ecosystem — editorial feature and priority placement in the annual NZZ ranking.

How to apply

Four steps. 20 minutes.

01

Create your free profile

Register with your work email and select your coaching discipline. No subscription required. Your profile is private until you choose to publish it.

02

Complete the self-assessment

Answer structured questions across the five dimensions – founder feedback, track record, expertise, founder fit, and availability. You can save your progress and return at any time. Sensitive fields (hourly rates, client names) are never published.

03

Nominate up to 10 accompanied founders for feedback

You nominate between 4 and 10 founders you have genuinely accompanied. We contact them with a standardised 10-item survey. Without at least 4 returned reviews, your profile receives a Provisional status – without official Selection Status.

04

Receive your score & badge

Your profile is submitted and reviewed now – your final score and badge will be issued in October 2026. You decide whether to publish your result. If your score is below the Silver threshold, nothing is published without your consent. Accepted profiles are published in the ranking with your website and LinkedIn link — directly visible to Swiss founders searching for coaches in your discipline.

Your Data

You share a lot.
We share nothing.

The assessment requires detailed information about your startup.
Here is exactly what we do — and do not — do with it.

What we do

  • Store all data on Swiss servers (DSG- and GDPR-compliant)
  • Let you control per field what is visible publicly
  • Share anonymised aggregate statistics with ZHAW for research
  • Send you a detailed score breakdown for internal use
  • Delete your entire profile within 48 h upon request

What we never do

  • Publish individual founder feedback or client names
  • Share your raw self-assessment with investors or partners
  • Disclose hourly rates, fee structures, or compensation models
  • Use your data for advertising or profiling purposes
  • Sell or license your profile data to lead providers
Ready to apply?

Become Part of Your
Coach Selection.

Choose your discipline, submit your profile, nominate 4 accompanied founders for the anonymous feedback.
You control at every step which data becomes public.

Register now
DSG- & GDPR-compliant / 287 BUSINESS / 51 SPECIALIST / 36 TECHNOLOGY / 7+ GROWTH / 563 COACHES & MENTORS already pre-listed